Integral web project management: SEO reports, content writing and translation into 8 languages
When COVID-19 struck, one international hotel chain took advantage of the situation to overhaul many of their hotels’ websites, by creating content with SEO perspective. This content was then translated into several languages. Under this premise, we started working on an integral project, and consequently, the brand has gone up in the rankings of their markets of interest.
First of all, we analysed the competition, researched what the key words were, and got an idea of the most interesting opportunities for the brand in question. Once we had extracted the data, we put it in a SEO report to present to the brand, alongside a strategy that they could follow to boost their position on the market.
Once we received their approval, we drafted the SEO articles. For this, we combined an attractive, experimental approach with certain elements needed to boost the hotels’ organic positioning. Finally, we translated the articles into the 8 most relevant languages for the brand.